4.7★ rated by 1000+ customers

How does it work?

Is GLORIAH for me?

These two products work as a complete routine targeting different types of dryness and different needs.

Liberation Oil is a 100% natural oil, just three ingredients, designed for the external vulval skin. It absorbs deeply to restore moisture, nourish thinning skin, and support the skin's barrier.

Soul Gel is our water-based gel, safe for both internal vaginal use and external daily moisturising.

If you're experiencing dryness inside, Soul Gel is the one.

Layer them together for full, round-the-clock care. Soul Gel first for hydration and glide, Liberation Oil after for barrier support.

A vaginal moisturiser is used regularly either daily or every few days, to restore and maintain moisture in vaginal tissue over time.

A lubricant is used in the moment to reduce friction during sex and daily movement.

Many people only discover vaginal moisturisers when a doctor mentions them, but they should really be in every person's routine from any hormonal change or perimenopause onwards, whether you're sexually active or not.

Soul Gel does both: it works as a daily vulval and vaginal moisturiser and as a lubricant before intimacy. Liberation Oil is a daily vulval moisturiser for external skin only.

Liberation Oil contains three ingredients

  • AlgaPur algae oil,
  • Sweet almond oil
  • Evening primrose oil.

Nothing else.

Soul Gel is formulated with naturally derived ingredients including aloe vera, oat extract, ginkgo biloba, hyaluronic acid, and Lactobacillus ferment. Both products are free from hormones, parabens, and artificial fragrances.

Please check with your GP or pharmacist first before introducing any new products.

For Liberation Oil: 2–3 drops morning and evening, massaged gently into the vulva, perineum and inner and outer labia. Think of it the way you'd think of a face oil, daily, consistent use is where the results come from.

For Soul Gel: daily as a vulval moisturiser, or before intimacy. No rinsing needed. Used together, they cover you round the clock.

Oil in the morning and evening, Gel daily or as needed.

Trusted by thousands of women

Meet the founders

Jessica & Isla

GLORIAH was founded by two best friends Jessica Rose Watson & Isla Wynne Thomas.

We started GLORIAH after one of our closest friends went into surgical menopause at 25 and we were both shocked and angry at how clinical, outdated and plastic-heavy the products available to her were.

Isla had seen this story many times in her NHS clinics. Jessica knew how to build a brand that women would actually choose. So together, we set out to do both.

Every GLORIAH product is built with your feedback, natural ingredients and years of development.

As two girls in Scotland, we're building the world's first refill-and-reuse vaginal dryness brand.

And baby, we're just getting started!

Our promise

  • Our approach

    Vegan, chemical-free, and crafted with care—designed for every stage, every change.

  • Our ideas

    Innovating what’s missing in hormonal health, skin, and intimacy.

  • Our community

    Amplifying ignored voices—PCOS, POI, endometriosis, surgical menopause & more.

  • Our future

    A circular, sustainable brand putting people and the planet first.