Pre-order now open. Shipping from 14th July.
Introducing Soul Gel—a luxurious, all-natural, water-based intimate gel designed to provide long-lasting hydration and comfort. Inspired by the soul/funk music era and deeply connected to the Black Women’s Liberation Movement, Soul Gel celebrates vitality, self-expression, and the confidence to care for yourself on your terms.
Enriched with soothing botanicals like ginkgo, aloe vera, and oat extract, Soul Gel delivers 24-hour hydration, creating an ultra-smooth, non-sticky finish. Ideal for daily hydration and intimate care, this gel enhances pleasure and alleviates dryness, giving you the comfort you deserve.
Developed with an NHS female health professional, Soul Gel is a silky, water-based lubricant designed to hydrate, soothe, and support sensitive intimate skin through every hormonal shift, from menopause to postpartum, PCOS to perimenopause.
Formulated with aloe vera, oat extract, and ginkgo biloba, it delivers long-lasting hydration while calming irritation, reducing redness, and restoring everyday comfort. pH-balanced and naturally gentle, it’s suitable for daily use with or without intimacy.
Gentle enough for your most sensitive areas, Soul Gel can be used as a daily moisturiser or lubricant. Whether you're experiencing dryness, discomfort, or just want to feel more like yourself, this gel brings relief without stickiness, fragrance, or fuss.
- 100% natural and vegan
- Developed with an NHS female health professional
- Instant and lasting hydration for vaginal dryness
- Soothes redness, itching, and irritation
- Powered by oat, aloe, and ginkgo — clinically proven botanical extracts
- Hormone-free, fragrance-free and pH-balanced
- Long lasting glide time, non stick / flaky residue
- Absorbs into the skin to provide 24hr skin soothing support
- Premium glass bottle, no single use plastic
- Took 3 years to perfect - no shortcuts, no fillers
- Formulated by one of the UK’s leading natural chemists
- Specifically designed to support changing hormones that affect vaginal skin. From menopause to PCOS and postpartum
- Zero stickiness. Zero synthetic fragrance. Just pure comfort and calm
- Premium glass bottles. Unlike mass-market lubes in cheap tubes, this one looks good on your bedside
- pH-balanced, hormone-free, and safe for even the most sensitive skin
- Dual-use: daily vulval skincare and intimacy support
- No single-use plastic, or chemicals
We took three years to develop Soul Gel because we refused to cut corners. Working with one of the UK’s leading natural formulation chemists, we sourced the highest-grade oat and ginkgo extracts and partnered with a manufacturer who met our exacting standards.
This formula sells out for a reason:
Oat extract: Rich in saponins, polysaccharides, and
avenanthramides, hydrates, calms itchiness, and soothes inflamed skin
Aloe Vera leaf extract: Provides rapid moisture and nutrient-rich
antioxidants, helping reduce irritation during intimate moments
Ginkgo Biloba extract: Helps support circulation and antioxidant
protection, enhancing skin resilience and comfort
Full ingredients: Aqua, Propanediol, Betaine, Pentylene glycol, Ginkgo biloba leaf extract, (Ginkgo Extract) Glycerin, Xanthan gum, Sodium levulinate, Aloe barbadensis leaf extract,(Aloe Vera Extract) Lactic acid, Sodium anisate, Sodium hyaluronate, Avena sativa kernel extract, (Oat Extract) Sodium benzoate, Potassium sorbate, Lactobacillus ferment.
Apply a small amount before intimacy or as a daily moisturiser for the vulva.
There’s no need to rinse off. Just apply and let your skin soak in the comfort.
Pair with our best seller, Liberation Oil for ultimate vulva care.


Advanced moisture lock
Advanced moisture-lock technology for hydration that lasts all day.
Dual Purpose
Use for paired or solo pleasure & for daily comfort from hormonal dryness.
Natural
Aloe Vera, Ginkgo, Oat Extract, empowered by nature, perfected for your care.
Clean
Experience a clean glide that feels naturally light.
pH balanced
Maintain your natural balance with a formula optimised for your intimate pH.
Pain free intimacy
Elevate your intimate moments with a naturally silky feel and refined sensuality.