It started with a friend.
She went through surgical menopause at 25. The experience was brutal, no guidance, no community, and products that looked like they belonged in a back alley clinic, not on her bathroom shelf. We were shocked.
This is what female health looked like in the 21st century? So we started asking questions.
The more we learned, the more furious we got. Menopause, especially early menopause, is misrepresented, misunderstood, and ignored. And it doesn’t stop there.
If you have POI, Endo, PCOS, PMDD, or you’ve been medically thrown into menopause, you’ve probably felt invisible too. Especially if you’re under 50, or part of a marginalised community.
We knew there had to be a better way. One that didn’t reduce you to a diagnosis. One that didn’t feel clinical, outdated, or patronising. One that looked good on your shelf and felt even better on your body.
So we built it. From scratch.
And it wasn’t easy. We bootstrapped it all—hand-assembled 2,000 bottles in a living room. Spent our savings on the wrong formula. Lost our first product name in a trademark dispute. Had to learn everything the hard way—barcodes, packaging, customs, you name it.
But we also sold out three times. We got thank you messages that made us cry. And we won Scottish EDGE. Twice.
This is more than a business. It’s a rebellion.
